Why should I talk about personal stuff on Instagram?

Key Takeaways:

– The old way of doing business is over and there are new market challenges and opportunities.
– Posting about personal, everyday life allows the audience to get to know the real estate agent and see their involvement in the local community.
– Sharing personal experiences shows knowledge of the neighborhoods and cities where homes are being sold and supports local businesses.
– It is not necessary to share everything, but enough should be shared to allow followers to get to know the agent through the places they showcase.


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Have you ever scrolled past a post on Instagram with a real estate agent getting a cup of coffee and thought, “What does that have to do with real estate?”

The answer: It doesn’t have anything to do with real estate, but Sue “Pinky” Benson says that’s the point. Posting about things in your personal, everyday life allows your audience to get to know you and see that you’re part of the local community.

It shows your followers that you know the neighborhoods and cities in which you’re selling homes, and it gives a glimpse into how you support local businesses. You don’t have to share everything. You don’t have to be everywhere. Share enough with your followers so they can get to know you through the places you showcase.

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Property Chomp's Take:

In today's digital age, social media has become an essential tool for real estate agents to connect with potential clients and showcase their expertise. While posting listings and market updates is important, it's equally crucial to let your audience get to know the person behind the business. This is where sharing personal, everyday moments on platforms like Instagram can make a significant impact.

Sue "Pinky" Benson, a successful real estate agent, believes that sharing snippets of her personal life on Instagram is key to building relationships with her followers. She understands that not every post needs to be directly related to real estate. Instead, she focuses on creating a connection with her audience by showcasing her involvement in the local community.

By sharing posts about her favorite coffee shops, restaurants, and other local businesses, Pinky demonstrates her knowledge of the neighborhoods and cities where she sells homes. This not only establishes her as a local expert but also shows her support for the community. Potential clients are more likely to trust an agent who is actively engaged and invested in the area they serve.

It's important to note that sharing personal moments doesn't mean divulging every aspect of your life. Pinky advises finding a balance and sharing enough to give followers a glimpse into your personality and interests. By showcasing the places you visit and enjoy, you allow your audience to get to know you on a more personal level.

Posting personal content on Instagram also humanizes real estate agents and breaks down the barrier between them and potential clients. Rather than just seeing them as salespeople, followers can relate to them as individuals with hobbies, interests, and a life outside of work. This can lead to stronger connections and ultimately, more clients.

While it's essential to maintain a professional image on social media, injecting a conversational tone into your posts can help create a sense of authenticity. Write captions as if you were talking to a friend, using everyday language and avoiding overly promotional or salesy language. This approach will make your content more relatable and engaging.

In conclusion, sharing personal moments on Instagram can be a powerful tool for real estate agents to connect with their audience and establish themselves as trusted local experts. By showcasing involvement in the community and sharing glimpses of your personal life, you can create stronger connections with potential clients and ultimately grow your business. So don't be afraid to let your followers get to know the person behind the business.

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