Key Takeaways:
– Real estate agents often ask about Instagram
– There are two features on Instagram that have different algorithms
– Sue Benson is a real estate agent in Naples, Florida and can be found on Instagram or her website.
inman:
Many real estate agents ask me this question about Instagram. Watch the full video above for a more in-depth explanation of how to use both features, but understand that they are completely different and each have their own algorithm.
Can I answer your questions about Instagram? Drop them below.
Sue Benson is the Pink Lady of real estate in Naples, Florida. Find her on Instagram, or visit her website.
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Property Chomp's Take:
Instagram has become a popular platform for real estate agents to showcase their properties and attract potential buyers. With its visually appealing interface and wide user base, Instagram provides a great opportunity for agents to market their listings effectively. However, many agents often have questions about how to use Instagram and its features to their advantage.
One common question that real estate agents ask is about the difference between the boomerang photo effect and the algorithm on Instagram. To answer this question, it is important to understand that these two features are completely different and serve different purposes.
The boomerang photo effect is a feature on Instagram that allows users to create looping videos. It captures a burst of photos and stitches them together in a short video clip that plays forward and backward. This feature can add a fun and dynamic element to your Instagram posts, making them stand out from static images. Real estate agents can use the boomerang effect to highlight unique features of a property, such as a beautiful swimming pool or a stunning view.
On the other hand, the Instagram algorithm determines the order in which posts appear on users' feeds. It takes into account various factors, such as users' interests, engagement with other posts, and the timeliness of the post. The algorithm aims to show users the most relevant and engaging content based on their preferences. For real estate agents, understanding the Instagram algorithm is crucial for maximizing the visibility of their posts and reaching a wider audience.
To use both features effectively, real estate agents should consider the following tips:
1. Be creative with boomerang videos: Experiment with different angles and movements to create eye-catching boomerang videos. Showcase the unique features of a property, such as a swinging chandelier or a flickering fireplace. These dynamic videos can capture viewers' attention and make them stop scrolling through their feeds.
2. Engage with your audience: The Instagram algorithm prioritizes posts that receive high engagement, such as likes, comments, and shares. Encourage your followers to interact with your posts by asking questions or inviting them to share their thoughts. Respond to their comments and engage in conversations to build a strong connection with your audience.
3. Use relevant hashtags: Hashtags are a powerful tool for increasing the visibility of your posts on Instagram. Research popular real estate hashtags and include them in your captions to reach a broader audience. Additionally, create unique hashtags for your brand or specific properties to encourage users to discover and engage with your content.
4. Post consistently: Consistency is key on Instagram. Regularly posting high-quality content can help you build a loyal following and increase your chances of appearing in users' feeds. Develop a content calendar and plan your posts in advance to maintain a consistent presence on the platform.
In conclusion, Instagram offers real estate agents a valuable platform to showcase their properties and attract potential buyers. Understanding the difference between the boomerang photo effect and the Instagram algorithm can help agents use these features effectively to maximize their reach and engagement. By being creative with boomerang videos, engaging with their audience, using relevant hashtags, and posting consistently, real estate agents can leverage Instagram to boost their visibility and grow their business.
