Key Takeaways:
– Traditional marketing approaches, such as door-knocking and sending out postcards, are still effective in generating leads and driving sales.
– Open houses are still impactful in allowing potential buyers to experience a property firsthand.
– Digital marketing, including social media platforms like Instagram, YouTube, and Facebook, is essential in reaching a broad audience and engaging potential clients.
– Creating virtual property tours and utilizing video content can attract interest from potential buyers, especially as many start their home search on Google.
– It’s important to adapt and pivot marketing strategies based on what resonates with the target audience.
– Building a personal brand as a real estate agent is crucial in establishing trust and rapport with clients.
– Establishing and nurturing relationships with clients can lead to valuable referrals and repeat business.
– Continuous growth and learning are important for success in the real estate industry.
inman:
Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads.
No one can predict the future, but you can prepare. Find out what to prepare for and pick up the tools you’ll need at the Virtual Inman Connect on Nov. 1-2, 2023. And don’t miss Inman Connect New York on Jan. 23-25, 2024, where AI, capital, and more will be center stage. Bet big on the future and join us at Connect.
In my near quarter-century tenure as a real estate agent, I’ve come to appreciate the immense value of a thoughtfully developed marketing strategy. Marketing isn’t solely about sales; it’s a means to connect with your market and reach buyers and sellers actively seeking what you offer.
Let me share some insights I’ve found pivotal in marketing new properties and excelling in the field overall.
Embrace time-tested tactics
Traditional marketing approaches have endured for a reason — they work. Some methods I tap into and find successful include engaging with neighbors by door-knocking and sending out postcards within the community.
A prime example of this effectiveness is seen in a second-year real estate agent from Utah who managed to achieve an impressive $15 million in real estate sales solely through door-knocking in his community. This strategy demonstrates the power of personal interaction in driving sales.
In situations where door-to-door visits might not be practical, I keep a call list and personally reach out with information about the current listing. Sellers often have friends or neighbors interested in buying or selling a home. Establishing personal connections with these individuals can yield valuable referrals and insights into potential buyers, which is particularly helpful in today’s low-inventory market.
One tactic often overlooked by newcomers in the industry is the power of an open house. Even though the frequency of open houses has dwindled, their impact remains substantial. They provide a tangible connection with potential buyers and offer them firsthand experience of what you’re offering.
Embrace the digital age
Beyond traditional marketing tactics, Realtors should leverage the power of digital marketing. According to the National Association of Realtors, most prospective buyers today see homes for the first time online, demanding that Realtors have a robust digital footprint.
Social media platforms, especially Instagram, YouTube and Facebook, have proven effective tools to reach a broad audience and engage potential clients in new ways. My brokerage operates a dedicated Facebook page showcasing available listings and providing updates to agents, clients and community members. We also utilize Instagram to showcase listings and their unique features, utilizing targeted keywords and hashtags for maximum visibility.
Another trend on the rise is the utilization of YouTube videos. Creating virtual property tours and showcasing the neighborhood, nearby amenities and schools through video content can attract interest from potential buyers. Considering that many prospective buyers start their home search on Google, this trend is set to shape the future of property marketing.
Adapt and innovate
In addition to these tools, I’ve found flexibility to be a key ingredient in constructing a marketing strategy. It’s essential to adapt and pivot based on what resonates with your audience.
For instance, I’ve found that promoting a property as a “coming soon” listing isn’t always the best approach. Potential buyers often prefer immediate availability and waiting for a property to hit the market might not align with their timelines. Recognizing this tactic didn’t serve my clients allowed me to free up space to implement strategies that brought better results.
If your organization doesn’t offer this level of support, consider discussing the possibility of creating these resources. Having ready-to-go tools makes marketing less intimidating, especially when starting out.
Establish your personal brand
Building a personal brand as a real estate agent is a strategic move that can bring your real estate career to new heights. Your brand serves as your unique identity in a crowded marketplace, while playing a pivotal role in establishing trust and rapport with your clients.
As you embark on this journey, start by identifying your core values. What principles drive your decisions and how can you integrate these values into your real estate practice to make it more meaningful and authentic?
To stand out from the crowd of real estate professionals, answering questions about your personal and professional identity is crucial. Consider your hobbies, personality type (whether introvert, ambivert or extrovert) and any specialized expertise you bring to the table, such as experience in different industries. Take a closer look at your client interactions and assess how you make the homebuying process easier for them.
By putting yourself in your client’s shoes and identifying the unique advantages you offer, you can tailor your personal brand to resonate with the needs and aspirations of your target audience.
Become a reliable resource
Finally, become a real estate resource to everyone you meet. We don’t just want to be known as a salesperson but, instead, a resource for all our friends, past clients, future clients, etc. Our role transcends sales; it’s about becoming trusted advisors in the intricate world of real estate.
For novices and seasoned Realtors, build and nurture your relationships; establish these connections and they will pay off tenfold. Exceptional service and genuine connections can lead to the most precious aspects of our business: Referrals and repeat business.
Your journey as a real estate professional is a path of continuous growth and learning. In fact, a recent survey revealed that an overwhelming 82 percent of educational professors emphasize the importance of thought leaders consistently enhancing their knowledge and honing their skills to offer valuable insights.
Embrace these insights, adapt them to your own unique approach and let them guide you toward success. Each interaction, each innovative strategy and each relationship nurtured is a stepping stone toward a fulfilling and prosperous career.
Alex Adabashi is a broker serving the Las Vegas market at huntington & ellis, A Real Estate Agency. Connect with him on LinkedIn and Instagram.
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Property Chomp's Take:
In the fast-paced world of real estate, having a solid marketing strategy is essential for success. Las Vegas broker Alex Adabashi, with nearly 25 years of experience under his belt, understands the ups and downs of the market and the importance of a well-thought-out marketing plan.
Adabashi emphasizes that marketing is not just about making sales, but about connecting with your target market and reaching potential buyers and sellers who are actively seeking what you have to offer. To help other real estate professionals excel in their field, Adabashi shares tried-and-true strategies that have been pivotal in marketing new properties and achieving success overall.
One of the key strategies Adabashi recommends is embracing time-tested tactics. Traditional marketing approaches have endured for a reason – they work. For example, engaging with neighbors by door-knocking and sending out postcards within the community can be highly effective. Adabashi highlights the success of a second-year real estate agent from Utah who achieved an impressive $15 million in real estate sales solely through door-knocking in his community. This strategy demonstrates the power of personal interaction in driving sales.
In situations where door-to-door visits might not be practical, Adabashi suggests keeping a call list and personally reaching out to potential clients with information about current listings. Building personal connections with individuals who might have friends or neighbors interested in buying or selling a home can lead to valuable referrals and insights into potential buyers, especially in today's low-inventory market.
Another often overlooked tactic is the power of an open house. Although the frequency of open houses has decreased in recent years, their impact remains substantial. Open houses provide a tangible connection with potential buyers and offer them firsthand experience of what a property has to offer.
In addition to traditional marketing tactics, Adabashi emphasizes the importance of embracing the digital age. According to the National Association of Realtors, most prospective buyers now see homes for the first time online, making it crucial for realtors to have a strong digital presence. Adabashi suggests leveraging social media platforms like Instagram, YouTube, and Facebook to reach a broad audience and engage potential clients in new ways. He shares that his brokerage operates a dedicated Facebook page showcasing available listings and providing updates to agents, clients, and community members. Instagram is also utilized to showcase listings and their unique features, using targeted keywords and hashtags for maximum visibility. Adabashi also highlights the rising trend of utilizing YouTube videos to create virtual property tours and showcase the neighborhood, nearby amenities, and schools. With many prospective buyers starting their home search on Google, this trend is set to shape the future of property marketing.
Adaptability and innovation are also essential elements of a successful marketing strategy, according to Adabashi. He believes that being flexible and willing to pivot based on what resonates with your audience is crucial. For example, Adabashi realized that promoting a property as a "coming soon" listing did not always align with the preferences of potential buyers. Recognizing this allowed him to implement strategies that brought better results.
Another important aspect of a real estate agent's marketing strategy is establishing a personal brand. Building a personal brand sets you apart in a crowded marketplace and plays a pivotal role in establishing trust and rapport with clients. Adabashi suggests starting by identifying your core values and integrating them into your real estate practice to make it more meaningful and authentic. Answering questions about your personal and professional identity is crucial to stand out from the crowd of real estate professionals. Consider your hobbies, personality type, and any specialized expertise you bring to the table. By understanding the unique advantages you offer, you can tailor your personal brand to resonate with the needs and aspirations of your target audience.
Lastly, Adabashi emphasizes the importance of becoming a reliable resource for everyone you meet. Being known as a trusted advisor in the real estate industry goes beyond sales – it's about building and nurturing relationships. Exceptional service and genuine connections can lead to valuable referrals and repeat business, which are the most precious aspects of the business.
In conclusion, a thoughtfully developed marketing strategy is crucial for real estate professionals. Adabashi's insights and strategies, based on his nearly 25 years of experience, can help realtors generate and convert more leads. By embracing time-tested tactics, embracing the digital age, adapting and innovating, establishing a personal brand, and becoming a reliable resource, real estate agents can position themselves for success in a competitive market.
