– Surrounding yourself with the right people can help you achieve success in your business and life.
– Finding someone who has already achieved the level of success you desire can provide valuable guidance and mentorship.
– Even individuals without personal experience in your industry can offer valuable insights and coaching.
– Learning from the failures of others can help you avoid making the same mistakes.
– Studying the strategies and practices of agents who are currently finding success can inspire new growth in your own business.
– It’s important to also prioritize a happy and fulfilling life outside of work, so seek inspiration from agents who have achieved a balance between business success and personal happiness.
Stop trying to reinvent the wheel in your business. According to Jimmy Burgess, there are five people who already offer a roadmap to your professional destination.
This January marks Inman’s fifth annual Agent Appreciation Month, which culminates at Inman Connect New York in a celebration of agents at the end of January. Plus, we’re rolling out the coveted Inman Power Player Awards, as well as the New York Power Brokers and MLS Innovators awards.
Who you listen to and learn from matters. These individuals set the tone for your thoughts, beliefs about what is possible and, ultimately, the actions you take. This article shares five different types of people who can help you build the business and life of your dreams.
1. People who have done what you want to do
Very few things are more valuable than experience. Who do you know that has accomplished the level of success in this business that you want to achieve? These are the people who are equipped to help you avoid the mistakes they made and share the things they wish they would have known sooner.
The question most agents ask is, “Why would they be willing to help me or share their experiences with me?” The short answer is that somebody did it for them and, in the right situation, they will be glad to honor those who helped them by helping you.
The key is to offer something of value in exchange for their time and influence. Keep in mind, experienced agents are busy people who understand the value of their time. So, ask yourself what you can bring to the relationship that would add value to them?
I had a young agent that wanted to learn the business. He was gifted in videography, and he offered to exchange a discounted rate for shooting and editing videos for me. I allotted time to mentor him in exchange for him helping me with my videography needs.
Last year was his second full year in real estate and he made over $200,000. It’s a win for me with the discounted help on the video production, and it’s a win for him in receiving mentorship from an experienced agent.
If you are good at social media, photography and marketing or have any skill that can help agents, offer your services for free or at a reduced price in exchange for coaching and mentoring.
2. People who are obsessed with what you want to do
I mentioned the value of experience above, but I’ve also had people with no personal experience in real estate who played a big part in my success as well. Some of the best coaches are not always great players. The key is to find someone who is obsessed with helping agents.
Tom Ferry doesn’t sell real estate, but he’s obsessed with helping real estate agents do more deals. He’s obsessed with understanding how agents can build profitable teams. Although he may not sell real estate, his value to agents is extremely high.
David Childers with Keeping Current Matters doesn’t sell real estate, but Keeping Current Matters is obsessed with providing agents with the best information possible in regard to current market trends. Jimmy Mackin with Curaytor doesn’t sell real estate, but he’s obsessed with marketing that helps agents gain listings.
The key is to listen to people who are absolutely sold out in their efforts and desires to solve a problem you have. Don’t shortchange your potential growth by limiting yourself to only listening to people who have done what you want to do.
3. People who have failed at what you want to do
It’s often better to learn the hard lessons from the failures of others than by experiencing the failures yourself. Think of a few agents that got out of the business this past year. What did they do that didn’t work out? What did they not do that led to their failure? Think about their schedule. What did it include or not include that it should have?
If you study several agents who have left the business, you will begin to see a pattern in their business practices. It usually involves three main mistakes.
- Lack of consistent prospecting.
- Lack of consistent follow-up with the leads they generated
- Not continuing to add value and deepen relationships after the transaction
Learning from their mistakes can help you find the success you desire.
4. People who are having new success
Real estate is an ever-evolving business. The strategies that led to success five years ago are ineffective now, or new ways of doing the strategy far outperform the way it was done in the past.
Who are the new agents finding success right now? Who are the agents who have seen renewed growth in their businesses? Odds are they are doing something different, or they are executing well on time-tested strategies.
Study the businesses of the agents who are experiencing this new success. Follow them on social media, and notice the content they produce that garners the most engagement. Study their YouTube channels to see the titles of the videos that outperform their normal number of views. Notice the areas of the business and relationships they focus on.
By being observant and noticing the ways newly successful agents do business, you set yourself up for similar new growth in your business.
5. People who are the type of person you want to become
If you succeed in business but fail in life, you fail. It’s not just about doing the most business. It’s about having the best life. Happy people sell more houses, so study the businesses of the agents living the life you want to live.
How do they spend their time? Do they focus on listings or buyers? Do they leverage video for business growth, host open houses or host client appreciation events? But don’t stop with how they conduct their business now because it often doesn’t tell the whole story.
They didn’t just wake up one day and have the business you see. It was a process. Ask them what they did when they were at your current level in the business to position themselves for the business they have today. Make the sacrifice today, and follow their blueprint. Your future self will thank you.
The people you surround yourself with play an integral role in the future business and life you will have. Choose who you listen to and learn from wisely.
Property Chomp's Take:
In the world of business, it's easy to get caught up in trying to reinvent the wheel. We often believe that we must come up with groundbreaking ideas and unique strategies in order to succeed. However, according to Jimmy Burgess, there are five people who already offer a roadmap to your professional destination. In this article, we will explore these five types of people who can help you build the business and life of your dreams.
The first type of person you should seek guidance from is someone who has already achieved the level of success that you desire. Experience is invaluable, and those who have already accomplished what you aspire to can offer valuable insights and advice. These individuals can help you avoid the mistakes they made and share the things they wish they had known sooner. While it may seem unlikely that they would be willing to help you, many successful people are happy to pay it forward and assist others on their journey. The key is to offer something of value in exchange for their time and influence. For example, if you have a skill that can benefit them, such as social media, photography, or marketing, offer your services for free or at a reduced price in exchange for coaching and mentoring.
The second type of person you should listen to and learn from is someone who is obsessed with what you want to do. These individuals may not have personal experience in your industry, but they are passionate about helping others succeed in that field. For example, Tom Ferry is not a real estate agent, but he is obsessed with helping real estate agents do more deals. David Childers with Keeping Current Matters is also not a real estate agent, but his company is dedicated to providing agents with the best information possible in regard to current market trends. These individuals offer unique perspectives and insights that can be extremely valuable.
Next, it's important to learn from those who have failed at what you want to do. Sometimes, it's better to learn from the failures of others rather than experiencing them firsthand. Take a look at agents who have left the business and analyze what they did that didn't work out. Look at their schedule, their prospecting efforts, their follow-up strategies, and their ability to add value and deepen relationships. By studying their mistakes, you can avoid making the same ones and find the success you desire.
The fourth type of person you should pay attention to is someone who is experiencing new success. Real estate is an ever-evolving business, and what worked five years ago may not be effective now. Look for agents who are finding success in the current market. Study their strategies, follow them on social media, and pay attention to the content they produce that garners the most engagement. By observing and learning from the ways newly successful agents do business, you can set yourself up for similar growth.
Lastly, surround yourself with people who are the type of person you want to become. Success in business means nothing if you fail in life. Study the agents who are living the life you want to live and observe how they spend their time. Do they focus on listings or buyers? Do they leverage video for business growth, host open houses, or hold client appreciation events? Ask them what they did when they were at your current level in the business to position themselves for the success they have today. By following their blueprint and making the necessary sacrifices, you can create a better future for yourself.
In conclusion, who you listen to and learn from matters. Surrounding yourself with the right people can set the tone for your thoughts, beliefs, and actions. Seek guidance from those who have already achieved what you aspire to, as well as those who are obsessed with helping others succeed in your industry. Learn from the failures of others, study the strategies of those experiencing new success, and surround yourself with people who are living the life you want to live. By following the guidance of these five types of people, you can build the business and life of your dreams.