HomeServices, Hanna Holdings lead 2024 RealTrends Verified Core Services list

Key Takeaways:

– Brokerage firms must focus on core services to compensate for low margins in residential real estate
– RealTrends collects data on affiliated service transactions, submitted by firms
– HomeServices of America is leading in transactions in all six categories
– RealTrends Verified data offers insight into successful core service transactions capturing


Today’s brokerage firms must rely on core services to make up for the low margins of the residential real estate practice. As part of the brokerage rankings, RealTrends collects the number of affiliated service transactions a firm does. These numbers, part of RealTrends Verified, are submitted by the firm but not subject to our verification system. They offer a glimpse into how some firms are capturing core service transactions successfully.

HomeServices of America leads the pack with transactions in each of the six categories with a total of 153,586 total transactions.

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Property Chomp’s Take:

is a crucial element in web development that allows for the organization and structuring of content on a webpage. This versatile and powerful tool is used to create divisions, sections, or containers within a webpage, making it easier to manage and style the content.

When it comes to brokerage firms in the real estate industry,

plays a significant role in showcasing core services and transactions. For example, firms like HomeServices of America utilize

to highlight their success in various categories, such as total transactions and affiliated service transactions. By strategically using

to separate and emphasize these key metrics, brokerage firms can effectively communicate their strengths and capabilities to potential clients and investors.

In a competitive market where margins are low, it is essential for brokerage firms to leverage

to create a visually appealing and user-friendly website that sets them apart from the competition. By utilizing

to organize and present information in a clear and compelling manner, firms can attract and retain clients, ultimately driving business growth and success.


is a valuable tool that plays a crucial role in the success of brokerage firms in the real estate industry. By effectively utilizing this element in web development, firms can showcase their core services, highlight key metrics, and create a standout online presence that resonates with clients and investors. So, next time you visit a brokerage firm’s website, take a moment to appreciate the strategic use of

in conveying their value and expertise in the real estate market.