Key Takeaways:
– Glennda Baker, a real estate broker and TikTok influencer based in Metro Atlanta, is transitioning to Coldwell Banker.
– Baker and her team of five agents were previously affiliated with Christie’s International Real Estate.
– Baker chose Coldwell Banker because it aligns with her values and offers top-tier marketing resources, supportive leadership, and networking opportunities.
– The move to Coldwell Banker will provide national exposure for Baker’s team.
– In 2023, Baker’s team ranked 37th in Georgia for productivity and 16th in sales volume.
– Baker has a strong social media presence with 870,000 followers on TikTok.
– Coldwell Banker recognizes Baker’s marketing skills and ability to connect with audiences, and they are excited to support her growth.
HousingWire:
Metro Atlanta-based real estate broker and TikTok influencer Glennda Baker is making the leap to Coldwell Banker.
Baker and her team of five agents, which serve the greater Atlanta market, were previously affiliated with Christie’s International Real Estate.
“We’re thrilled to be partnering with a brand that shares so many of our same values,” Baker said in a statement. “We strive to be real, reliable, relatable and relevant in all we do. We found Coldwell Banker exemplifies these qualities with its top-tier marketing resources, supportive leadership and vast networking opportunities with its worldwide roster of top agents.”
In addition, she also said in an Instagram video that she chose Coldwell Banker for the national exposure it would offer her team.
In 2023, Baker’s team ranked the 37th most productive small team in Georgia by sides, with 84 transactions, according to RealTrends. Additionally, Glennda Baker & Associates ranked 16th in the state of Georgia for sales volume, with $55.59 million worth of real estate sold. Over the last 24 months, the properties Baker sold ranged between $145K and $4.7M, according to Realtor.com.
Known for her strong social media presence, Baker has 870,000 followers on TikTok, where she shares her knowledge of the industry.
“Having built her signature real estate brand that resonates with so many, it’s clear that Glennda has a keen eye for marketing and natural talent for connecting with audiences,” Laura Rittenberg, president of Coldwell Banker Realty in greater Atlanta and the Carolinas said in a statement. “These attributes will continue to bring her incredible success as she joins Coldwell Banker Realty, and we’re excited to bolster and support her growth.”
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Property Chomp’s Take:
In recent news, Glennda Baker, a renowned real estate broker and TikTok influencer based in Metro Atlanta, has made the decision to join Coldwell Banker, a prominent real estate brand. Baker and her team of five agents, who serve the greater Atlanta market, were previously affiliated with Christie’s International Real Estate. This move is seen as a positive step for Baker, as she believes Coldwell Banker shares the same values that she and her team hold dear.
Baker expressed her excitement about partnering with Coldwell Banker, citing their top-tier marketing resources, supportive leadership, and vast networking opportunities with their worldwide roster of top agents. She also mentioned that she chose Coldwell Banker for the national exposure it would offer her team. This move is expected to further enhance Baker’s already impressive career.
Baker’s team has achieved notable success in the real estate industry. In 2023, they ranked as the 37th most productive small team in Georgia, with 84 transactions, according to RealTrends. Additionally, Glennda Baker & Associates ranked 16th in the state for sales volume, with a total of $55.59 million worth of real estate sold. The properties Baker sold in the last 24 months ranged between $145K and $4.7M, demonstrating her ability to handle a diverse range of properties.
Apart from her real estate expertise, Baker is also known for her strong presence on social media. With 870,000 followers on TikTok, she uses her platform to share her knowledge of the industry and connect with her audience. This aspect of her brand has contributed to her success and will continue to do so as she joins Coldwell Banker.
Laura Rittenberg, the President of Coldwell Banker Realty in greater Atlanta and the Carolinas, praised Baker’s marketing skills and her ability to connect with audiences. Rittenberg believes that these attributes will contribute to Baker’s continued success as she joins Coldwell Banker Realty.
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