Floify’s new platform aims to provide flexible pricing for mortgage lenders

Key Takeaways:

– Floify launched a mortgage point-of-sale (POS) platform for lenders called Floify Lender Edition
– The platform is designed to increase lender profitability through automation and efficiency tools
– Solutions within Floify Lender Edition help with recruitment, retention, and navigating regulatory landscapes
– Floify Lender Edition is a counterpart to Broker Edition, which simplifies loan management for borrowers
– Features of Lender Edition include an intuitive interface, document management workflows, e-sign functionality, and loan progress transparency
– Floify is committed to flexible pricing and maintaining product features and quality
– Future plans for Floify include new integrations and enhanced functionality with existing partners
– Floify was founded in 2013 and acquired by Porch Group Inc. in 2021
– The platform features secure communications, document management, and e-signature options for various parties involved in the mortgage process.

HousingWire:

Digital mortgage automation solution provider Floify launched a mortgage point-of-sale (POS) platform for lenders.

Configured to give independent mortgage banks, federally insured banks and credit unions the needed tools at an accessible price point, Floify Lender Edition aims to increase lender profitability through its automated processes and efficiency tools, the company said.

Solutions within Floify Lender Edition allow lenders to improve recruitment and retention of top-producing loan officers and to navigate regulatory landscapes, according to the company’s website.

Floify Lender Edition is a counterpart to Broker Edition, which was rolled out in December. Broker Edition is designed to provide an intuitive loan management portal for borrowers while making loan management simpler at an accessible price point.

Lender Edition maintains features that are popular among Floify users, such as an intuitive interface for borrowers and lenders; automated document management workflows; free native e-sign functionality; verification of income and employment waterfall functionality; and loan progress transparency.

“While some vendors are squeezing lenders on pricing during market hardship, Floify is committed to being a supportive partner by being flexible on pricing without compromising access to product features or quality,” Sofia Rossato, Floify president and general manager, said in a statement.

“Lender Edition is designed to tackle the industry’s biggest challenges head-on, providing unparalleled support for creating optimal borrower experiences and achieving operational excellence.”

Floify plans to roll out new integrations with popular borrower verification report providers and an e-closing vendor, as well as enhanced functionality with existing integration partners in the coming months. 

Founded in 2013, Floify — a subsidiary of Porch Group Inc. — is a software development company that offers a digital loan origination system and POS for the mortgage industry.

The Colorado-headquartered firm was acquired by publicly traded proptech company Porch Group in an $87 million deal in 2021.

Floify’s platform features a secure communications and document management portal, as well as an e-signature option for lenders, borrowers, real estate agents and referral partners, according to the firm’s website.

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Property Chomp’s Take:

Have you heard about Floify’s new mortgage point-of-sale (POS) platform for lenders? If not, let me give you a quick rundown of what this innovative tool has to offer.

Floify Lender Edition is designed to provide independent mortgage banks, federally insured banks, and credit unions with the necessary tools to streamline their processes and increase profitability. This platform aims to automate tasks and improve efficiency, ultimately helping lenders recruit and retain top-producing loan officers and navigate regulatory landscapes.

This new edition is a counterpart to Floify’s Broker Edition, which was launched in December. While Broker Edition focuses on simplifying loan management for borrowers, Lender Edition offers features such as an intuitive interface, automated document management workflows, free e-sign functionality, income and employment verification, and transparent loan progress tracking.

What sets Floify apart from other vendors is their commitment to supporting lenders during market hardships. They offer flexibility on pricing without compromising product features or quality, ensuring that their partners have access to the tools they need to succeed.

In the coming months, Floify plans to introduce new integrations with borrower verification report providers and e-closing vendors, as well as enhance functionality with existing integration partners. This continuous improvement shows their dedication to providing the best possible experience for their users.

Founded in 2013, Floify is a subsidiary of Porch Group Inc., a publicly traded proptech company. In 2021, Floify was acquired by Porch Group in an $87 million deal. Their platform offers secure communications, document management, and e-signature options for lenders, borrowers, real estate agents, and referral partners.

Overall, Floify Lender Edition is a game-changer for lenders looking to streamline their processes, increase efficiency, and improve borrower experiences. With its user-friendly interface and powerful features, it’s no wonder why this platform is making waves in the mortgage industry.

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