– The old way of doing business is over and it’s time to embrace new market challenges and opportunities.
– Building strong relationships based on trust and respect is crucial in real estate.
– Persistence and hard work are key to success in the industry.
– A good leader shows up for their team and sets a strong example.
– Reputation and relationships are everything in real estate.
– Nominations are welcome for the Broker Spotlight feature.
The verdict is in — the old way of doing business is over. Join us at Inman Connect New York Jan. 23-25, when together we’ll conquer today’s market challenges and prepare for tomorrow’s opportunities. Defy the market and bet big on your future.
Name: Raquel Kaufman
Title: Director of sales, PMG Residential
Years of experience: 21 years
Location: Miami, Florida
Brokerage name: PMG Residential
Team size: 9
Sales volume: Over $1.4 billion
What’s something you know now that you wish you knew when you started?
Everything in life, not just real estate, comes down to your relationships. When we work, it is very important to build relationships that are based on firm trust and respect for one another. That way, when buyers are ready, they will always look to you as someone they can have confidence in.
What’s your top tip for freshly licensed brokers?
All that you do in this business comes down to persistence and hard work. When you hit an obstacle along the way, do not give up. Keep pushing forward and remain committed to your goals.
Name 3 people you admire
I deeply admire my husband. He currently serves as the chief sales officer for ONE Sotheby’s. I am very admiring of his ethics, the reputation he has built for himself, and the respect he has gained from his community as a result.
I also admire my 10-year-old daughter who, at such a young age, has an incredible power to both influence and motivate me daily with positivity.
Lastly, I admire my mother. Not only has she taught me to be proud of my individuality, but she has also taught me that a true partnership shares responsibility equally and no one person, be it a partner or otherwise, should hold responsibility for my life’s choices.
What makes a good leader?
A good leader is someone who shows up for their team every day. They are someone who sets a strong example for others and really works with everyone personally to get tasks done well and on time.
What’s one thing you wish every agent knew?
Your reputation and the relationships you form are absolutely everything in this business. They, along with forming meaningful connections, are the key to achieving lasting success and meeting your targets.
Property Chomp's Take:
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Inman recently interviewed Raquel Kaufman, the Director of Sales at PMG Residential in Miami, Florida. With over 21 years of experience in the industry, Kaufman has valuable insights to share with aspiring brokers and real estate professionals. Let's dive into the interview and learn from her expertise.
When asked about something she wishes she knew when she started, Kaufman emphasizes the importance of building relationships based on trust and respect. She believes that in any field, not just real estate, relationships play a crucial role in success. By cultivating strong connections with clients, they will trust you and turn to you when they are ready to make a purchase.
For freshly licensed brokers, Kaufman's top tip is to persist and work hard. She believes that success in real estate comes down to dedication and perseverance. When faced with obstacles, it's crucial not to give up but instead keep pushing forward and stay committed to your goals.
Kaufman admires her husband, who serves as the chief sales officer for ONE Sotheby's, for his ethics, reputation, and community respect. She also finds inspiration in her 10-year-old daughter, who motivates her with positivity. Lastly, Kaufman looks up to her mother, who taught her the importance of individuality and shared responsibility in partnerships.
A good leader, according to Kaufman, is someone who shows up for their team every day. They set a strong example for others and work closely with each team member to ensure tasks are completed well and on time.
When asked about what she wishes every agent knew, Kaufman emphasizes the significance of reputation and relationships in the real estate business. Forming meaningful connections and maintaining a positive reputation are key to achieving lasting success and meeting targets.
If you know someone who deserves to be featured in Inman's Broker Spotlight, you can nominate them by sending an email to firstname.lastname@example.org.
Overall, Raquel Kaufman's insights and experiences provide valuable lessons for both new and seasoned real estate professionals. Building trust, persisting through challenges, and nurturing relationships are key factors in achieving success in the industry. Stay tuned for more inspiring stories and tips from Inman's Broker Edge Dispatches.