Zillow’s Immerse App Promises “Jaw-Dropping” 3D Home Tours

Key Takeaways:

– Zillow Immerse is a virtual reality home tour solution released by Zillow.
– The application is available on Apple’s app store for use with the Apple Vision Pro headset.
– Users can navigate the virtual tours using Zillow’s interactive floor plan.
– Zillow is moving toward an agent services model with its “super app,” which includes advanced listing marketing, nationwide photography services, showing management, 3D tour creation, and a CRM.
– Apple’s Vision Pro headset platform has over 600 apps built for it.
– Zillow will automatically make all Listing Showcase properties eligible for viewing within Immerse.
– The Zillow Immerse experience allows users to explore homes in a realistic way, and aligns with the preferences of home shoppers.
– Matterport and iGuide are also providers of 3D tour content.
– Zillow’s Immerse release overlaps with the goal of helping people find homes with ease and confidence.

inman:

Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its “super app.”

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Zillow is betting that Apple is pioneering the next platform for proptech by introducing Immerse, its fully realized virtual reality home tour solution.

The home tour application is available now in Apple’s app store for use with the Apple Vision Pro headset, according to a Jan. 31 press release sent to Inman, which flagged the application as “jaw-dropping.”  In addition to the experience of stepping through an available listing, users can also navigate using Zillow’s interactive floor plan, which will help users unfamiliar with VR experiences better understand their physical place within the subject property.

Apple’s Vision Pro was released today, Feb. 2, in the United States.

Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its “super app.” The company is now offering advanced listing marketing, nationwide photography services, showing management, 3D tour creation and even a CRM, after the Nov. 23 acquisition of Follow Up Boss.

Josh Weisberg is senior vice president of artificial intelligence at Zillow and said in a statement that this release overlaps clearly with his team’s goal of helping “more people get home with speed, confidence and ease.”

“Apple Vision Pro enables Zillow shoppers to fully experience homes as we envisioned when we first introduced Listing Showcase,” he said. “This advanced spatial technology allows users to explore homes in a way that is the next best thing to being there in person.”

A Feb. 1 press release from Apple states that more than 600 apps have been built for its headset platform.

Zillow will automatically make all Listing Showcase properties eligible for viewing within Immerse. Listing Showcase is Zillow’s elevated marketing offering that features highlighted map icons linking directly to stand-alone property websites with motion-graphic hero images, prominent listing agent information, categorized room imagery, interactive floor plans and a home tour scheduling widget. The service is limited to select agents in each market.

Zillow said users will be able to “stroll” hallways, examine ceilings and peer into closets. The experience will grow even more life-like if ever paired with Disney’s new holotile floor, a type of treadmill carpet that allows a person to walk without moving, change direction and further simulate the experience of traveling through virtual environments.

“Zillow Immerse aligns with the preferences of home shoppers. According to Zillow’s latest Consumer Housing Trends Report, 74 percent of prospective buyers agree that 3D tours help them to get a better feel for a home’s space than static photos, and 70 percent wish that more listings had 3D tours available,” the release stated.

Matterport and iGuide are long-established providers of 3D tour content as well, with the latter’s use of location-specific floor plan indication being early to market. Matterport has scanned over 30 billion square feet of property, according to company statistics, and uses AI and LIDAR to automate room measurements and create floor plans. It partners with Meta’s Quest headset for digital twin tours.

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Property Chomp's Take:

Zillow Immerse: A Game-Changer in Real Estate Virtual Reality

Zillow, the leading home search platform, has recently introduced its latest software release called Zillow Immerse. This new feature is a fully realized virtual reality home tour solution, aimed at providing users with an immersive and interactive experience when searching for properties. Zillow Immerse is part of the company's ongoing efforts to transition towards an agent services model, known as its "super app."

The virtual reality home tour application is now available for use with the Apple Vision Pro headset. This advanced technology allows users to step into available listings and navigate through them using Zillow's interactive floor plan. This feature is particularly helpful for users who are not familiar with virtual reality experiences, as it helps them better understand their physical location within the property.

Apple Vision Pro, released on February 2nd in the United States, is being hailed as a groundbreaking platform for proptech. With its spatial technology, users can explore homes in a way that closely resembles being there in person. This aligns perfectly with Zillow's goal of helping more people find their dream homes with speed, confidence, and ease.

Zillow Immerse is just one of many software releases from Zillow as it continues to expand its agent services model. The company now offers advanced listing marketing, nationwide photography services, showing management, 3D tour creation, and even a CRM, following its acquisition of Follow Up Boss. This comprehensive suite of services aims to provide real estate agents with the tools they need to better serve their clients and streamline the buying and selling process.

Zillow Immerse also caters to the preferences of home shoppers. According to Zillow's latest Consumer Housing Trends Report, 74 percent of prospective buyers agree that 3D tours help them get a better feel for a home's space than static photos, and 70 percent wish that more listings had 3D tours available. With Zillow Immerse, users can now "stroll" through hallways, examine ceilings, and even peer into closets, creating a more immersive and realistic experience.

While Zillow Immerse is a significant development in the real estate industry, it is worth mentioning that other providers, such as Matterport and iGuide, have been offering 3D tour content for some time. These companies have pioneered the use of AI and LIDAR technology to automate room measurements and create detailed floor plans. However, Zillow Immerse's integration with Apple Vision Pro and its user-friendly interface may give it an edge over its competitors.

In conclusion, Zillow Immerse is set to revolutionize the real estate industry by providing users with an immersive and interactive home search experience. With its advanced virtual reality technology and seamless integration with Apple Vision Pro, it offers a glimpse into the future of property viewing. As Zillow continues to expand its agent services model, it aims to empower both buyers and sellers with the tools they need to make informed decisions and navigate the real estate market with ease.

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