Top 11 Marketing Strategies That’ll Help You Spring Into Action

Key Takeaways:

– It’s Marketing and Branding Month at Inman
– Spring is a great time to freshen up marketing strategies
– Top 10+1 marketing ideas include hosting pie parties, pop-bys, sponsoring food trucks, creating community libraries, using BombBomb videos, and hosting client movie nights
– Building relationships with farm areas and communities is key
– Sending handwritten notes and focusing on client needs leads to referrals and future business

inman:

As the seasons change, coach Darryl Davis writes, it’s time to freshen up your marketing and breathe new life into your connection with your sphere of influence.

It’s Marketing and Branding Month here at Inman. As we enter a competitive spring selling season, let’s examine which tried-and-true tactics and cutting-edge innovations are getting deals done in today’s market. We’ll also be recognizing the industry’s marketing and branding leaders with Inman’s Marketing All-Star Awards.

The changing of the seasons is always a great time to change up your strategies, especially when it comes to marketing and self-promotion. With spring “in the air,” I wanted to share my list of top 10+1 (because I couldn’t choose just 10) marketing ideas to help you get outside, in front of your farm area, and into the hearts of new clients. 

1. Have a ‘pie party’ at least once a year

This is especially effective during holidays such as Easter or Mother’s Day. Send emails and postcards sharing when and where people can reserve their pie. You can also host a “build your own pie” get-together, which is a great way to connect and have a lot of fun. 

2. Add pop-bys to your marketing calendar

Pick five to 10 past customers a month and surprise them with a quick pop-by and small gift. Here are some ideas:

  • Starbucks card or frappuccino bottle with a tag: “Thanks a LATTE for being an awesome client!”
  • Bottle of Simply Lemonade with a note, “You’re SIMPLY the best! Thanks for being a great client!”
  • Cellophane bag with highlighters and a note, “Working with clients like you is the highlight of my career! Thank you!”  

3. Sponsor a food truck to come into your neighborhood farm

This is a treat for the neighborhood, and food trucks are small businesses that need our help. See if they will put up a banner that says you are sponsoring free menu items, take lots of pictures, and stream them to your social media. This works great for open houses, as it can bring neighbors out and give you the chance to connect with them. 

4. Create a community library in your farm area

Fill it with books and games and invite people to share and participate. You can build one yourself, or they can be purchased online for those who aren’t so handy with a hammer. 

5. Try using BombBomb videos to communicate with your sphere and past clients

One agent sent one that said, “Drove past your house, your landscaping is fantastic! Just wanted to chat and connect!” Clients love the personal touch. 

6. Interview local small business owners to spotlight what they are doing to give back to the community

This helps them increase their business, and in return, you are spotlighted as well. Your community members can see your love and dedication to your community. That’s a win-win. 

7. Create a QR code for one of your listings and create a window ‘cling’ for your car

One agent did this, and a person walking in the parking lot of a shopping center saw the code and scanned it out of curiosity, which led to a listing appointment. This works for your website as well. 

8. Host a client movie night event at your local movie theatre

One agent was able to rent an entire space for just $250. Contact your area theaters and see what the costs are for you. Don’t forget to invite your VIPs.

9. Facilitate a neighborhood ‘spring clean-up day’ 

Have some fun activities for families and get sponsors to help with cleaning supplies and spreading the word. Not only does this get your community together, but the neighborhood will be clean and ready for summer fun. 

10. Snap fun pictures of your community and neighborhood farm

Text them to people in your sphere with a fun caption. One agent got four referrals in one week just because she took this approach.  

11. Send at least 5 hope-filled handwritten notes per week

Send at least five handwritten notes to people in your sphere and farm per week with messages of hope, resilience and kindness.

In a world with so much negativity, this one simple strategy is a breath of fresh air and has become a staple for re-engagement that has agents raving about the results.   

Connecting and building relationships with your farm area and communities doesn’t have to be hard, expensive or time-consuming. It’s about being consistent, positive and focused on service.

When you keep client needs and wants at the forefront of your mind, you will be able to meet them wherever they are in life and build a solid relationship, leading to referrals and future business.   


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Property Chomp's Take:

As we transition into the spring season, it’s the perfect time to refresh your marketing strategies and rejuvenate your connection with your sphere of influence. Coach Darryl Davis emphasizes the importance of staying current and innovative in today’s competitive market. With Marketing and Branding Month underway at Inman, now is the ideal time to explore new tactics and recognize industry leaders with the Marketing All-Star Awards.

To help you make the most of this season of growth and renewal, here are 11 creative marketing ideas to elevate your presence in your community and attract new clients.

1. Host a ‘pie party’ during holidays like Easter or Mother’s Day to engage with your sphere of influence and have some fun.
2. Incorporate pop-bys into your marketing calendar by surprising past clients with small gifts like Starbucks cards or highlighters.
3. Sponsor a food truck to visit your neighborhood farm area and create a buzz with free menu items.
4. Establish a community library in your farm area to promote sharing and connection.
5. Utilize BombBomb videos to communicate with your sphere in a personalized and engaging way.
6. Interview local small business owners to showcase their community contributions and enhance your own visibility.
7. Create a QR code for your listings and promote them on your car or website to attract potential clients.
8. Organize a client movie night event at a local theater to foster relationships and have a memorable experience.
9. Coordinate a neighborhood ‘spring clean-up day’ to bring the community together and make a positive impact.
10. Share fun pictures of your community and farm area on social media with engaging captions.
11. Send handwritten notes of hope and kindness to five people in your sphere each week to show appreciation and stay connected.

By implementing these creative marketing ideas, you can enhance your presence in your community, strengthen relationships with clients, and position yourself as a trusted real estate professional. As you embrace the changing seasons, take this opportunity to breathe new life into your marketing efforts and make a lasting impression on your sphere of influence.

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