– Popular proptech company Chime Technologies has rebranded to Lofty due to ongoing confusion with a web bank of the same name and its evolution beyond customer relationship management.
– Lofty is positioning itself as a full platform rather than just a CRM and aims to help real estate agents, teams, and brokers manage their business and optimize the customer journey.
– The company has developed a mobile app called Lofty that features AI-backed tools for improving the customer experience, such as listing-based team collaboration and comprehensive listing management.
– Lofty sees the acquisition of Follow Up Boss by Zillow as a positive development that will challenge the proptech space to keep innovating.
– The company believes that its use of AI technology will drive business for real estate agents and brokers and demonstrate value to consumers.
– Lofty’s rebranding and focus on AI technology is part of its strategy to meet the evolving needs of its customers in the rapidly changing real estate industry.
The rebrand to Lofty from Chime was driven by a number of business factors, such as ongoing confusion with the web bank of the same name and its evolution far beyond customer relationship management.
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The company shared the news with Inman under an embargo, releasing it publicly today, Nov. 7. The rebrand was driven by a number of business factors, such as ongoing confusion with the web bank of the same name and its evolution far beyond customer relationship management. Lofty originated internally as the name of its multi-faceted and heavily AI-backed mobile app.
“The Lofty platform features a single, flexible hub to help automate marketing programs, streamline the sales process, maximize collaboration, and convert more leads into transactions,” a company pitch stated.
Speaking directly with Inman, Chime’s Vice President of Industry Development Stuart Sim explained that the company has evolved quickly beyond a CRM, and that the rebrand will disconnect the company from that narrow characterization.
“We’re much more than that; we are truly a full platform,” Sim said. “The evolution of where we’re going is the key, and that’s as an AI-powered tech platform, built really specifically for real estate agents, teams and brokers. It’s going to help them manage their business to optimize every step of the customer journey, from the first time they search to the time they settle.“
Lofty has put its significant expertise behind its new mobile solution, which was driven by wanting to provide agents with tools for improving the customer experience. The app features updates to its current user experience, as well as a host of new features like listing-based team collaboration; an entirely new solution for arranging showings, follow-up with leads and handling related logistics; and a comprehensive listing management stack for search, management and promotion of properties.
It’s been a busy time for industry tech players. Zillow announced last Monday the acquisition of Follow Up Boss (FUB) and Lone Wolf presented its suite of “new generation” products at the T3 Sixty conference.
Lofty and Follow Up Boss compete for customers. Sim though, believes the acquisition is good for the space. It’ll challenge Lofty and others to keep innovating, and Zillow’s place in the industry can’t be understated.
“We’ve had discussions about what our relationship looks like with them over the next 14 months,” Sim said. “The acquisition won’t change our positioning with them and their Flex program, they want to work with third parties, and I look at it completely as a positive.“
In terms of their own efforts, Sim admits a rebrand always carries some risk, especially when the value of a recognized name could absorb any loss that, for example, Follow Up Boss might experience as a result of the sale.
“There’s always that chance that they’ll go somewhere else, obviously,” Sim told Inman. “And the path that we’re going down … we believe we’re going down the right path, but what if you aren’t? What if the industry doesn’t embrace it?”
Lofty CEO Joe Chen said in a statement that he wants the new approach to inspire customers.
“As the real estate industry continues to change rapidly, we have expanded our vision to best meet the evolving needs of our customers, helping them navigate and prosper in a world that will be driven by AI,” Chen said. “Our clients can continue to expect the same high level of product innovation and commitment to addressing their business needs through the practical application of AI technology.”
Lofty began sprinkling in snippets of AI in 2019, and, like the technology itself, the company’s use of it has evolved from there, finding its way into internal processes and, of course, user-facing efficiencies that translate into benefits for buyers and sellers. In February 2023, the company reported that its chatbot AI assistant operated at a 93 percent conversational accuracy rate, following four years of product development.
At a time when the way that agents earn money is being uprooted by what is now a string of legal actions, demonstrating value to the consumer is critical for everyone with an active license.
“I truly believe we’ve got a great idea and if we execute on the plan properly, we are going to drive amazing amounts of business for real estate agents and brokers,” Sim said.
Property Chomp's Take:
The rebrand to Lofty from Chime was driven by several business factors. One of the main reasons was the ongoing confusion with the web bank of the same name. The similarity in names was causing confusion among customers and potential clients. Another reason for the rebrand was the evolution of Chime far beyond customer relationship management (CRM). The company had expanded its services and wanted a new name that better represented its multi-faceted and heavily AI-backed mobile app.
Lofty is a proptech company that aims to provide innovative solutions for real estate agents, teams, and brokers. The company's platform features a single, flexible hub that helps automate marketing programs, streamline the sales process, maximize collaboration, and convert more leads into transactions. With its AI-powered technology, Lofty aims to optimize every step of the customer journey, from the initial search to the final settlement.
The rebranding of Chime to Lofty also reflects the company's commitment to embracing AI technology and its practical application in the real estate industry. Over the years, Lofty has integrated AI into its internal processes and user-facing efficiencies. For example, their chatbot AI assistant operates at a 93 percent conversational accuracy rate, following years of product development. By leveraging AI, Lofty aims to provide agents with tools for improving the customer experience and demonstrating value to consumers.
The rebranding process is not without its risks. Changing a recognized name can lead to some customers and clients going elsewhere. However, Lofty is confident in its new approach and believes that it is going down the right path. The company's CEO, Joe Chen, wants the rebranding to inspire customers and demonstrate its commitment to addressing their business needs through AI technology.
In a rapidly changing real estate industry, proptech companies like Lofty play a crucial role in helping agents navigate and prosper. With their innovative solutions and AI-powered platforms, companies like Lofty are driving business for real estate agents and brokers. The rebranding to Lofty reflects the company's vision to meet the evolving needs of its customers and provide them with the tools they need to succeed in an AI-driven world.
In conclusion, the rebranding of Chime Technologies to Lofty is a strategic move driven by business factors such as confusion with the web bank of the same name and the company's evolution beyond CRM. Lofty aims to provide real estate agents, teams, and brokers with a comprehensive platform powered by AI technology. By embracing AI and focusing on customer needs, Lofty aims to drive business and success in the real estate industry.