– RealScout is launching a platform update called RealScout Pro+.
– The update includes a functionality called Auto Nurture, which automates outreach efforts to new and previous CRM entries.
– The goal is to stimulate scaling for teams and agents during a slow-down in the industry.
– Users can select and categorize contacts from their CRM for the system to nurture.
– RealScout Pro+ also offers a private home search portal for buyers, using computer vision AI.
– The update enhances how RealScout’s tools align with users’ CRMs and offers more tailored offerings for teams.
– RealScout is celebrating its tenth year in the industry.
– Teams can upgrade to Auto Nurture and RealScout Pro+ now, while individual agents can do so in 2024.
The platform update is called RealScout Pro+, and it’s highlighted by Auto Nurture, a functionality that will automate outreach efforts to new and previous CRM entries. The intent is to stimulate scaling for teams and agents as the industry trudges through a multi-faceted slowdown.
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In a time where agents’ businesses are stagnating under an interest-rate happy Fed and threatened by federal court cases that could alter industry-wise compensation models, proptech stalwart RealScout is launching what it called in an Oct. 24 press release, “its most significant update” since launching in 2012.
The platform update is called RealScout Pro+, and it’s highlighted by Auto Nurture, a functionality that will automate outreach efforts to new and previous CRM entries. The intent is to stimulate scaling for teams and agents as the industry trudges through a multi-faceted slow-down.
Users can select and categorize contacts from their CRM of choice for the new system to nurture. RealScout has two-way integrations with a number of proven customer relationship management solutions, as well as front-end widgets to bolster lead capture from websites.
“We’re incredibly excited to unveil Auto Nurture as part of the RealScout Pro+ release,” said Andrew Flachner, president and co-founder of RealScout, in a statement. “The impact of this feature has proven to be immediate, meaningful and quantifiable for many of our customers.”
Flachner describes Auto Nurture as “set it and forget it” technology, a way to create smarter listing notifications supported by an all-new Home Value Alert tool and real-time market activity alerts. The software uses natural language calls-to-action and timely data to send appeals to any status of contact, ranging from 10-year homeowners to newly qualified buyers. The content can adjust as needed and agents can granularly track how information is being absorbed by recipients.
Buyers are also able to access an agent’s “private” home search portal offered by RealScout, an experience devoid of off-brand pitches or data capture tactics that send consumer information to other agents. That search also uses computer vision AI, image metadata that enables people to search for and compare specific features in a home or by individual room, similar to what Mosaik offers in both its stand-alone search and larger enterprise solution. The technology, a subset of AI that Restb.ai has been rolling out to MLSs and listing data companies recently, and is additionally impressive when juxtaposed with RealScout’s private search experience.
Inboxes of aspiring sellers can be sent a range of home value pitches that leverage the wide array of digital AVMs the market offers, prompting recipients to contact the sending agent for a more personal assessment of their home’s value.
RealScout Pro+ enhances how its tools align with users’ wide array of CRMs, which includes popular options like Follow Up Boss, MoxiWorks and Cloze, as well as improves on team solutions with more tailored offerings.
“RealScout’s new Team account type enables teams to pool their databases, share contacts seamlessly and administer their organization more effectively,“ the release stated.
Leads for new business remain scarce as buyers cower behind creeping interest rates and a dearth of inventory, thanks in part to sellers’ collective unwillingness to part with mortgages below 4 percent. Thus, savvy agents are turning inward to discover new business from old contacts, recognizing the need to prepare for more favorable markets in the future. Existing databases are typically valuable sources of revenue but are often neglected by the transaction-minded agent focused only on the theoretical “next deal.” Pipelines are built over time, a concept RealScout Pro+ is hoping its features can deliver.
The technology company is also known for its Buyer Graph, a dynamic market analysis tool deployed in more than 20 markets that offers real-time activity insights as well as heat maps that present past and current buyer patterns, such as the most popular neighborhoods and property types. Agents and brokers can also view data-driven listing price suggestions and see how price adjustments could impact buyer demand.
RealScout celebrated its tenth year in the industry in Summer 2022. Flachner wrote a “love letter” to his industry, in which he championed the work of agents.
“Today, the technology-empowered real estate agent — which was always a key element of the RealScout vision — has become the accepted strategy of the industry, he said in June 2022. ”We think agents are a critical piece of the puzzle that previous ‘disruptive’ tech plays dismissed – but a stakeholder we’re laser-focused on.”
Teams industry-wide are eligible now to upgrade to or sign up for Auto Nurture and RealScout Pro+’s other benefits, while individual agents can do so in 2024, according to the company.
Property Chomp's Take:
RealScout, a proptech company, has announced the launch of its most significant update since its inception in 2012. The platform update, called RealScout Pro+, features a new functionality called Auto Nurture, which automates outreach efforts to new and previous CRM entries. This update aims to help teams and agents scale their businesses during a slowdown in the real estate industry.
With Auto Nurture, users can select and categorize contacts from their CRM and the system will automatically nurture them. RealScout has integrations with various customer relationship management solutions, as well as front-end widgets to enhance lead capture from websites. The feature has already proven to be impactful and measurable for many customers.
Auto Nurture is described as "set it and forget it" technology, allowing agents to create smarter listing notifications supported by an all-new Home Value Alert tool and real-time market activity alerts. The software uses natural language calls-to-action and timely data to send personalized appeals to contacts of any status, from long-time homeowners to newly qualified buyers. Agents can track and adjust the content to ensure it resonates with recipients.
In addition to Auto Nurture, RealScout Pro+ offers an agent's "private" home search portal, which provides an experience free from off-brand pitches or data capture tactics. The search portal utilizes computer vision AI, allowing users to search and compare specific features in a home or by individual room. This technology is similar to what Mosaik and Restb.ai offer in their respective products.
RealScout Pro+ also enhances its compatibility with a wide array of CRMs, including popular options like Follow Up Boss, MoxiWorks, and Cloze. The update introduces a new Team account type, enabling teams to pool their databases, seamlessly share contacts, and administer their organization more effectively.
The launch of RealScout Pro+ comes at a time when agents' businesses are facing challenges due to factors such as rising interest rates and potential changes to compensation models. By leveraging the power of automation and personalized outreach, RealScout aims to help agents tap into their existing databases and generate new business opportunities.
RealScout is well-known for its Buyer Graph, a dynamic market analysis tool deployed in over 20 markets. It provides real-time activity insights, heat maps of buyer patterns, and data-driven listing price suggestions.
Teams can now upgrade to or sign up for Auto Nurture and other benefits offered by RealScout Pro+. Individual agents will be able to access these features starting in 2024.
In conclusion, RealScout's latest platform update, RealScout Pro+, introduces Auto Nurture, a powerful automation tool that helps agents scale their businesses and generate new leads. By leveraging this technology and other features, agents can navigate the challenges of the real estate industry and prepare for future opportunities.