Mega-Team Premier Leaps From eXp Realty To The Real Brokerage

Key Takeaways:

– The Real Brokerage, led by David Keener, is a remote, tech-forward firm that operates without physical offices.
– The team Premiere, based in Greensboro, North Carolina, has joined The Real Brokerage.
– Premiere operates in 20 states and 38 markets and was previously affiliated with eXp Realty.
– The team grew quickly with an agent-centric model that reinvested profits back into agent resources.
– Premiere has “low splits,” revenue sharing, and provides marketing tools.
– Real Brokerage President Sharran Srivatsaa sees Premiere’s inclusion as a testament to their model.
– Real Brokerage has announced new forms of partnership called Private Label and ProTeams.
– Premiere closed 1,315 home sales in 2023, valued at more than $303 million.
– Premiere expects to be in all 50 states by 2025.
– Real Brokerage has also recently added agents in the Sacramento, California, area and acquired Carolina Sky Real Estate.

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Lead by David Keener, the team grew quickly with an agent-centric model that reinvested profits at 100 percent back into agent resources, and, like Real, operates without physical offices.

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The Real Brokerage is making the most of 2024 — and it isn’t even a month old.

The $650-million producing “mega team” Premiere is the latest to join The Real Brokerage, a remote, tech-forward firm that has been on a recruiting spree. Premiere is based in Greensboro, North Carolina, and operates in 20 states and 38 markets. It launched in 2017 and was most recently affiliated with eXp Realty.

Lead by David Keener, the team grew quickly with an agent-centric model that reinvested profits at 100 percent back into agent resources and like Real, operates without physical offices. It boasts “low splits,” revenue sharing and an array of provided marketing tools. Each market has a designated team lead. The team boasted close to 250 agents upon the agreement but the specific number moving was not disclosed.

Real Brokerage President Sharran Srivatsaa called the team’s inclusion under his brokerage “a monumental testament” to its model.

“In less than three years, Dave and his team have grown Premiere from less than two dozen agents to more than 200,” Srivatsaa said. “His vision of building a tech-first, agent-centric brokerage aligns with our mission at Real, [which will] be able to provide a platform that helps them achieve their national expansion goals in a manner that supports their culture and dedication to serving clients.”

Last week Real announced its offering a series of new ways to become part of the company.

As part of its ongoing effort to market alternatives to affiliating with legacy real estate brands, publicly traded The Real Brokerage has announced two new forms of partnership: Private Label and ProTeams.

“With the launch of these new programs, we’re set to further accelerate our growth, providing unparalleled opportunities for independent brokerages and teams to expand their businesses with unmatched flexibility and support,” Real Chairman and CEO Tamir Poleg said in a statement.

Premiere earned a number of recognitions in its time before joining Real, namely a 2023 spot on Real Trends and Tom Ferry’s “The Thousand” list, ranking in the top 0.5 percent of the more than 1.5 million Realtors nationwide.

Premiere closed 1,315 home sales in 2023, valued at more than $303 million, the press release stated. It has coverage down the East Coast, out west in Texas and California and expects to be in all 50 states by 2025.

“Premiere was built to be a different kind of brokerage team, so this was not a move we entered into lightly,” said Keener in a statement. “After looking at a lot of models, Real is the only brokerage ideally set up for teams – it’s not only got a strong agent-centric culture that offers wealth-building opportunities, the Real platform is designed to ensure agents provide a great experience for clients.”

Real added 56 agents in October in the Sacramento, California, area and just prior to Premiere it scooped up another Carolina-based firm, the 40-agent Carolina Sky Real Estate, operating in North and South Carolina.

Email Craig Rowe


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Property Chomp's Take:

Real Brokerage, a remote and tech-forward real estate firm, has recently welcomed the $650-million producing "mega team" Premiere to its roster. Led by David Keener, Premiere is based in Greensboro, North Carolina, and operates in 20 states and 38 markets. The team grew rapidly with an agent-centric model that reinvested profits back into agent resources and operates without physical offices.

Real Brokerage has been on a recruiting spree, attracting top talent to its agent-centric platform. The addition of Premiere is seen as a significant achievement for Real Brokerage, showcasing the appeal of its model and its commitment to supporting agents in achieving their national expansion goals.

Real Brokerage has been actively marketing alternatives to traditional real estate brands, and recently announced two new forms of partnership: Private Label and ProTeams. These new programs aim to provide independent brokerages and teams with unparalleled opportunities for growth and flexibility.

Premiere has already established itself as a successful brokerage team, earning a spot on Real Trends and Tom Ferry's "The Thousand" list. In 2023 alone, Premiere closed 1,315 home sales valued at over $303 million. The team has coverage along the East Coast, in Texas, and California, with plans to expand to all 50 states by 2025.

David Keener expressed his confidence in joining Real Brokerage, stating that Real is the only brokerage ideally set up for teams. He highlighted the agent-centric culture and wealth-building opportunities offered by Real Brokerage, as well as the platform's focus on providing a great experience for clients.

This latest addition to Real Brokerage follows the recruitment of 56 agents in the Sacramento, California area and the acquisition of the 40-agent Carolina Sky Real Estate, operating in North and South Carolina.

Real Brokerage continues to demonstrate its commitment to providing a platform that supports the growth and success of its agents. With its agent-centric model and focus on leveraging technology, Real Brokerage is positioning itself as a leading player in the real estate industry.

Overall, the addition of Premiere to Real Brokerage's team is a testament to the appeal of its agent-centric model and its dedication to serving clients. As Real Brokerage continues to attract top talent and expand its reach, it is poised for further growth and success in the real estate market.

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