Location Marketing Goes Plug-And-Play With Local Logic’s Latest

Key Takeaways:

– Local Logic is a software company that provides marketing tools using community data
– Their latest product, NeighborhoodWrap, is delivered via APIs and SDKs
– NeighborhoodWrap allows marketers to enrich omni-channel marketing campaigns with local insights
– It provides location-specific information such as school breakdowns, transportation systems, retail amenities, and market performance
– Users can generate traffic and capture user information using data from over 100 billion points
– Local Logic aims to provide cutting-edge solutions tailored to the real estate industry’s evolving needs
– NeighborhoodIntel, another product by Local Logic, offers over 250 insights per address
– The company raised $13 million in a Series B round and has partnerships with companies like CrimeoMeter and ClimateCheck
– Local Logic is actively expanding its products and partnerships to reach more MLSs in the coming months.

inman:

Local Logic is a software company that unearths community data for use in provided marketing tools. Its latest is called NeighborhoodWrap, delivered via APIs and SDKs.

It’s Marketing and Branding Month here at Inman. As we enter a competitive spring selling season, let’s examine which tried-and-true tactics and cutting-edge innovations are getting deals done in today’s market. We’ll also be recognizing the industry’s marketing and branding leaders with Inman’s Marketing All-Star Awards.

Real estate marketing technology company Local Logic is releasing two new products to further power how brokerages, teams and agents use hyperlocal data to attract business.

The company is publishing a series of APIs (application programming interfaces) and SDKs (software development kits) under the name NeighborhoodWrap, Inman learned in a March 6 press release. The tools will allow marketers to enrich omni-channel marketing campaigns with tightly integrated local insights, the company’s primary value proposition.

NeighborhoodWrap will use the information to augment targeted landing pages, which can be associated with email, social media, video and listing presentations, among many other uses. The information on those pages is designed to be location-specific, comprehensive and accurate depictions of the many socioeconomic assets that drive homebuying decisions, such as school breakdowns, transportation systems, retail amenities, historical market performance, undiscovered communities and the like.

Users can use provided text, summaries and other resources to generate traffic and capture user information, all pulled from more than 100 billion data points, according to the release.

“NeighborhoodWrap is a testament to our commitment to providing cutting-edge solutions tailored to the evolving needs of the real estate industry,” said Vincent-Charles Hodder, co-founder and CEO of Local Logic, in a statement. “For home seekers, NeighborhoodWrap offers invaluable insights into neighborhood characteristics and market trends, facilitating informed decision-making. Meanwhile, brokerages can leverage NeighborhoodWrap to elevate their online presence, drive organic traffic, and foster stronger connections with prospective buyers.

The more value and knowledge agents can provide today, and the quicker that value is demonstrated, the more apt agents are to compete with ever-scrolling, information-hungry buyers and sellers. Consumers in the midst of deciding on an agent, or those in the house hunt, often demand constant attention from their business partners, making the balance between great service and other business needs that much more precarious. Tools like Local Logic can become a source of rapidly provided market data.

While APIs are a common way for companies to integrate data or assets of one software product into another and are capable of being connected without extensive technical skills, SDKs are complete “parts kits” typically used by developers, as they tend to come with additional components to create a more independent end-result.

Local Logic is moving quickly to assist agents in 2024, having rolled out a solution called NeighborhoodIntel in January.

NeighborhoodIntel is being made available to more than 85,000 real estate agents through an integration with BeachesMLS, MLSListings and REcolorado, meaning the product’s spread will initially reach Southwest Florida, Silicon Valley and Colorado. Local Logic is actively in talks with other MLSs across the country, and anticipates expanding NeighborhoodIntel to more MLSs in the coming months.

Like its other products, agents will use NeighborhoodIntel to gain over 250 insights per address, a press release from Local Logic said at the time, including climate risk, demographics, access to services and more.

The company seems to be putting to work the $13 million it raised in August of last year in a Series B round led by Break Ventures and Investissement Québec.

Over the years, the company has partnered with crime-data provider CrimeoMeter, environmental-conditions tracker ClimateCheck and in June of this year, became a preferred partner of MoxiWorks.

Email Craig Rowe


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Property Chomp's Take:

Local Logic, a software company specializing in community data for marketing tools, has recently introduced NeighborhoodWrap, a new product delivered through APIs and SDKs. This innovative tool is designed to empower brokerages, teams, and agents to leverage hyperlocal data in their marketing strategies.

NeighborhoodWrap utilizes APIs and SDKs to provide marketers with valuable insights into local communities, enabling them to create targeted and personalized marketing campaigns. By integrating location-specific information such as school data, transportation systems, retail amenities, and market trends, NeighborhoodWrap helps marketers enhance their omni-channel marketing efforts.

With over 100 billion data points at their disposal, users can generate traffic and capture valuable user information through targeted landing pages enriched with hyperlocal insights. This data-driven approach not only facilitates informed decision-making for home seekers but also helps brokerages elevate their online presence and build stronger connections with potential buyers.

Vincent-Charles Hodder, the co-founder and CEO of Local Logic, emphasizes the importance of providing cutting-edge solutions tailored to the evolving needs of the real estate industry. NeighborhoodWrap is a testament to Local Logic's commitment to helping agents compete in a market where consumers demand constant attention and rapid access to market data.

In addition to NeighborhoodWrap, Local Logic has also rolled out NeighborhoodIntel, a solution that offers over 250 insights per address, including climate risk, demographics, and access to services. This product is being made available to over 85,000 real estate agents through integrations with various MLS platforms, with plans for further expansion in the future.

Local Logic's rapid growth and expansion are fueled by a $13 million Series B funding round led by Break Ventures and Investissement Québec. The company has also formed strategic partnerships with other data providers such as CrimeoMeter and ClimateCheck, further enhancing the value of its products for real estate professionals.

As the real estate industry continues to evolve, tools like NeighborhoodWrap and NeighborhoodIntel are essential for agents looking to stay ahead of the competition and provide added value to their clients. By leveraging hyperlocal data and cutting-edge technology, Local Logic is empowering agents to succeed in an increasingly competitive market.

In conclusion, Local Logic's NeighborhoodWrap is a game-changer for real estate marketers, offering valuable insights and data-driven solutions to enhance their marketing strategies. With the power of hyperlocal data at their fingertips, agents can better connect with potential buyers and provide them with the information they need to make informed decisions.

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