Guild hires Adam O’Daniel as chief marketing officer

Key Takeaways:

– Adam O’Daniel is joining Guild Mortgage as senior vice president and chief marketing officer.
– Guild Mortgage aims to expand its brand presence nationally and provide marketing support for its sales teams.
– Guild Mortgage has engaged in mergers and acquisitions to expand its footprint across the country.
– In the third quarter, Guild Mortgage originated $4.3 billion in mortgages, with a gain-on-sale margin increase of 22% and a net income increase of 47%.
– O’Daniel will spearhead Guild Mortgage’s marketing and communications initiatives to support the company’s growth and foster a culture of creativity and collaboration.
– O’Daniel has over 15 years of experience in the mortgage and financial services industry, with previous roles at Open Mortgage and Movement Mortgage.
– O’Daniel has a successful track record in building high-performing marketing teams in the mortgage industry, focusing on brand storytelling, borrower education, social media, and innovation.

HousingWire:

Industry veteran Adam O’Daniel is transitioning to Guild Mortgage as senior vice president and chief marketing officer, a newly created role, after about two years at Open Mortgage, the company announced on Tuesday. 

“We’re going to expand Guild’s brand presence nationally, deliver best-in-class marketing tools, technology and support for our sales teams, and infuse a culture of creativity and collaboration across the brand,” O’Daniel said in a statement. 

California-based Guild, a purchase-focused lender with a distributed retail model, has engaged in mergers and acquisitions to expand its footprint across the country. 

In the third quarter, the company originated $4.3 billion in mortgages, down 4% compared to the previous quarter. But the lender’s gain-on-sale margin rose 22% in the period, and it delivered a $54.2 million net income from July to September, up 47% compared to the previous quarter. 

According to Guild, O’Daniel will “spearhead the company’s marketing and communications initiatives to expand Guild’s brand presence nationally, support the company’s growth, and foster a culture of creativity and collaboration.”  

The executive has more than 15 years of experience in the mortgage and financial services industry. Before joining Guild, he was Open Mortgage’s senior vice president of marketing, responsible for branding and communications. He also served in marketing and communications leadership at Movement Mortgage

“He has a successful track record of building high-performing marketing teams in the mortgage industry by focusing on brand storytelling, borrower education, social media and innovation,” Terry Schmidt, CEO of Guild Mortgage, said in a statement. 

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Property Chomp’s Take:

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Recently, industry veteran Adam O’Daniel made headlines as he transitions to Guild Mortgage, taking on the role of senior vice president and chief marketing officer. This newly created position reflects Guild Mortgage’s commitment to expanding its brand presence nationwide and delivering top-notch marketing tools and support for its sales teams.

Guild Mortgage, based in California, is a purchase-focused lender with a distributed retail model. The company has been actively involved in mergers and acquisitions to expand its footprint across the country. In the third quarter alone, Guild Mortgage originated $4.3 billion in mortgages, showcasing its impressive performance and growth.

O’Daniel’s role at Guild Mortgage will be crucial in spearheading the company’s marketing and communications initiatives. With over 15 years of experience in the mortgage and financial services industry, O’Daniel is well-equipped to drive the company’s brand presence, support its growth, and foster a culture of creativity and collaboration.

Prior to joining Guild Mortgage, O’Daniel served as the senior vice president of marketing at Open Mortgage, where he was responsible for branding and communications. He has also held marketing and communications leadership positions at Movement Mortgage. O’Daniel’s successful track record in building high-performing marketing teams in the mortgage industry, focusing on brand storytelling, borrower education, social media, and innovation, makes him an excellent fit for Guild Mortgage.

Terry Schmidt, CEO of Guild Mortgage, expressed confidence in O’Daniel’s abilities, highlighting his expertise in marketing and his dedication to driving success. O’Daniel’s appointment aligns with Guild Mortgage’s strategic goals of expanding its brand presence, supporting growth, and fostering a culture of creativity and collaboration.

In conclusion, the addition of Adam O’Daniel to Guild Mortgage’s team as senior vice president and chief marketing officer marks an important step in the company’s journey towards nationwide expansion and enhanced brand presence. With his extensive experience and proven track record, O’Daniel is well-positioned to lead Guild Mortgage’s marketing and communications efforts, ensuring the company’s continued success in the mortgage industry.

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