The Money Store hires Coleen Bogle as chief marketing officer

Key Takeaways:

– The Money Store, a mortgage lender based in New Jersey, has appointed Coleen Bogle as its chief marketing officer.
– This hiring follows changes in marketing leadership at other mortgage companies, including Guild Mortgage and Rocket Companies.
– Bogle previously worked at Draper and Kramer Mortgage Corp. before it was acquired by New American Funding. Most top-producing loan officers at Draper and Kramer Mortgage Corp. are not transitioning to New American Funding.
– Bogle has 15 years of experience leading marketing departments in the home financing industry and will enhance The Money Store’s brand, expand marketing services, and attract top-tier mortgage origination talent.
– The Money Store, also known as MLD Mortgage, is a direct mortgage lender with licenses in 47 states and originated nearly $642 million in loans in 2023.
– Other lenders, such as Guild Mortgage and Rocket Companies, have also made changes to their marketing leadership teams.

HousingWire:

New Jersey-based mortgage lender The Money Store named industry veteran Coleen Bogle as chief marketing officer, the company announced on Monday.

The hiring follows changes in marketing leadership at other mortgage companies, including Guild Mortgage and Rocket Companies.  

Bogle was at Chicago-based retail shop Draper and Kramer Mortgage Corp. (DKMC), which was acquired by New American Funding (NAF) in early February due to its parent company’s decision to focus on other businesses. Most of last year’s top-producing loan officers at DKMC are not transitioning to NAF, HousingWire reported. 

Before DKMC, Bogle spent three years at Superior Mortgage, and transitioned for another three years at Guaranteed Rate after the company acquired Superior in February 2012. 

Bogle has 15 years of experience leading marketing departments in the home financing industry. The company said that Bogle will enhance its brand, expand its marketing services and attract top-tier mortgage origination talent to The Money Store.

“During this challenging period for our industry, I’m delighted to be joining a right-sized company that shares my commitment to service and values,” Bogle said in a statement. “I look forward to leveraging their nimble lending model, stellar reputation and supportive culture to further elevate the brand and provide unparalleled marketing support to their mortgage originators.”

MLD Mortgage, dba The Money Store, is a direct mortgage lender with licenses in 47 states. It originated nearly $642 million in loans in 2023, per mortgage tech platform Modex. The data shows that the lender has about 30 branches and 100 active loan officers. 

“Coleen’s appointment marks a significant milestone for The Money Store, underscoring our commitment to fostering growth and innovation,” Peter Alvarez, the company’s chief operations officer, said in a statement. 

Other lenders have announced changes to their marketing leadership teams this year. 

After two years at Open MortgageAdam O’Daniel transitioned to Guild Mortgage as senior vice president and chief marketing officer, a newly created role. 

Meanwhile, Detroit-based Rocket Companies, parent of Rocket Mortgage, named Jonathan Mildenhall to its newly created chief marketing officer position. Mildenhall was the first CMO of Airbnb, and he previously led Coca-Cola’s marketing as vice president of global advertising strategy and content excellence. 

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Property Chomp’s Take:

is a powerful and versatile element in HTML, used to create divisions or sections within a webpage. It allows developers to group together related elements, apply styling, and manipulate the content within that division.

In recent news, New Jersey-based mortgage lender The Money Store has appointed Coleen Bogle as their new chief marketing officer. This hiring comes amidst changes in marketing leadership at other mortgage companies, including Guild Mortgage and Rocket Companies.

Bogle brings a wealth of experience to her new role, having previously worked at Draper and Kramer Mortgage Corp. (DKMC), Superior Mortgage, and Guaranteed Rate. With 15 years of experience leading marketing departments in the home financing industry, she is well-equipped to enhance The Money Store’s brand, expand their marketing services, and attract top-tier mortgage origination talent.

MLD Mortgage, also known as The Money Store, is a direct mortgage lender operating in 47 states. In 2023, they originated nearly $642 million in loans, with approximately 30 branches and 100 active loan officers. Peter Alvarez, the company’s chief operations officer, expressed his excitement about Bogle’s appointment, highlighting their commitment to growth and innovation.

This year has seen other lenders making changes to their marketing leadership teams. Adam O’Daniel recently joined Guild Mortgage as senior vice president and chief marketing officer, while Rocket Companies appointed Jonathan Mildenhall as their chief marketing officer. Mildenhall, previously the CMO of Airbnb and a leader in Coca-Cola’s marketing, brings valuable expertise to Rocket Companies.

is a fundamental element in web development, allowing for the organization and styling of content. In the case of The Money Store, the appointment of Coleen Bogle as chief marketing officer signals their commitment to growth, innovation, and providing unparalleled marketing support to their mortgage originators. With experienced leaders like Bogle, the mortgage industry can continue to evolve and adapt to meet the needs of homebuyers and homeowners.

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