Realtor.com’s Listing Toolkit: Changing the game

Key Takeaways:

– Listing inventory remains 36 percent below typical levels from 2017 to 2019, creating intense competition among seller agents.
– Inventory is projected to decline by 14 percent in 2024 as homeowners with low mortgage rates choose to hold onto their properties.
– April is the prime month for selling, and sellers are actively seeking professional guidance.
– Realtor.com’s Listing Toolkit offers a range of products to help agents win and sell more listings.
– The number of real estate agents has increased while the number of home listings has decreased, leading to a competitive market.
– Robert Slack agents have found success with Listing Toolkit, which has increased lead flow and reduced the time to list a property.
– Features such as automatic proposals and matching buyers have been particularly valuable to agents.
– Realtor.com is an open real estate marketplace that offers consumer connections and branding solutions for agents.

inman:

Thanks in part to 2023’s interest rate surge, listing inventory remains 36 percent below typical 2017 to 2019 levels, which has created an environment of seller agent competition that is unparalleled. And it’s likely to continue in 2024, with inventory projected to decline by 14 percent year over year as homeowners with low mortgage rates sit tight. 

  • In 2024, inventory levels are expected to decline by 14 percent year over year. 
  • April is the prime month for selling and with 60 percent of sellers spending up to three months preparing their homes — your professional guidance is highly sought after. 
  • Realtor.com’s Listing Toolkit offers a cutting-edge suite of products that empower agents to win more listings and sell more listings. 

“Data shows that as the number of home listings dwindled in recent years, the number of real estate agents in the market climbed, leading to a competitive environment not just for consumers but for agents,” said Danielle Hale, chief economist of Realtor.com. “According to our data, there were nearly four unique homes listed per agent in 2017 to 2019 while in the last year this dropped to less than three.”

Nearly 75 percent of sellers contact an agent as soon as they start thinking about selling, or at the beginning of the process. So those sellers are actively looking now for experts to guide them over the coming months.

“The leads our agents receive in November, December, January and February are going to be the sellers they’re seeing in the spring,” said Lauren Bowen, chief operating officer of Robert Slack. “Given competitive market conditions, we were looking for products to get motivated sellers in front of our agents.”

Robert Slack agents did a trial run of Listing Toolkit, a new subscription-based solution from Realtor.com, to help their agents stand out from the competition, quickly turn motivated sellers into clients and more easily find the right buyer. “Listing Toolkit has the potential to be one of our highest converting listing lead sources, which in this market could be a game-changer,” Bowen said.

 

 

Particularly impressive was the speed at which motivated seller leads flowed in just a few hours after agents activated their accounts. Initial testing showed getting a lead to an active listing was slashed to 30-45 days from the usual 90 days, Bowen said. Higher intent sellers who “are ready to choose an agent” are the reason Bowen attributes to the reduction in days until listing.  

According to Bowen, one of the features that resonated the most with Robert Slack agents was the ability to send out automatic proposals, including videos, to prospective clients before a first meeting. “They can see the value they’re going to get from us even before we walk in that door,” Bowen said. Agents can spell out what sets them apart from their local competitors, and they can do it quickly. “In today’s market, it doesn’t do you any good to send a proposal three days later. You need to be responsive,” she said.

 

 

Bowen also praised the matching buyer feature, which finds local buyers whose budget and preferences match the listing and makes it easy to connect directly with the buyers’ agent. 

Click here, to learn more about Realtor.com’s Listing Toolkit.

Exclusive Inman promotion: take 30 percent off Listing Toolkit until Mar. 15, 2024. 

Discount expires Mar. 15, 2024. Discount applies to new purchases of Listing Toolkit product only. 30 percent discount is off of standard list price in effect at time of sale.

About Realtor.com
Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate over 25 years ago. As a trusted partner for business growth, we offer consumer connections and branding solutions that help agents succeed in today’s on-demand world. Realtor.com® is operated by News Corp subsidiary Move, Inc. Please visit Realtor.com®.


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Property Chomp's Take:

is an essential element in web development that is used to create and structure the layout of a webpage. It is a container that allows developers to group and organize content, making it easier to style and manipulate.

Thanks to the interest rate surge in 2023, the real estate market has seen a significant decrease in listing inventory. In fact, inventory levels are currently 36 percent below the typical levels seen between 2017 and 2019. This has resulted in a highly competitive environment for seller agents, unlike anything seen before. The trend is expected to continue in 2024, with a projected decline of 14 percent in inventory compared to the previous year. Homeowners with low mortgage rates are choosing to hold onto their properties, further reducing the number of available listings.

This unprecedented level of competition among seller agents has led to a strong demand for professional guidance. According to research, nearly 75 percent of sellers contact an agent as soon as they start thinking about selling or at the beginning of the process. This means that sellers are actively seeking experts to guide them through the selling process, especially during the prime month of April when most homes are sold.

To stand out in this competitive market, real estate agents are turning to tools and technologies that can help them win more listings and sell more properties. One such tool is Realtor.com’s Listing Toolkit, which offers a cutting-edge suite of products designed to empower agents. This toolkit provides agents with the necessary resources to differentiate themselves from their competitors and attract motivated sellers.

One of the standout features of Listing Toolkit is the ability to send out automatic proposals, including videos, to prospective clients before a first meeting. This allows agents to showcase their value and expertise even before meeting face-to-face with potential clients. In a market where responsiveness is key, this feature allows agents to quickly establish themselves as the top choice for sellers.

Another valuable feature of Listing Toolkit is the matching buyer feature. This feature helps agents connect with local buyers whose budget and preferences align with a particular listing. By directly connecting with the buyers’ agent, agents can streamline the process of finding the right buyer for their listings.

Real estate agencies, such as Robert Slack, have already seen the benefits of using Listing Toolkit. Agents at Robert Slack reported that motivated seller leads started flowing in just a few hours after activating their accounts. The time it took to turn a lead into an active listing was significantly reduced, from the usual 90 days to just 30-45 days. This reduction in listing time can be attributed to the higher intent sellers who are ready to choose an agent.

In a market where competition is fierce, tools like Listing Toolkit can be a game-changer for real estate agents. By leveraging the features and capabilities of this tool, agents can increase their chances of winning more listings and selling more properties. The ability to send out automatic proposals, connect with matching buyers, and showcase their unique selling points sets agents apart from their competitors.

As the real estate market continues to be highly competitive, it is crucial for agents to stay ahead of the game. Utilizing tools like Listing Toolkit can give agents the edge they need to succeed in this challenging environment. With inventory levels expected to decline in 2024, it is more important than ever for agents to position themselves as the go-to experts for sellers looking to navigate the selling process.

In conclusion,

is an essential element in web development that allows developers to structure and organize content on a webpage. In the competitive real estate market, tools like Realtor.com’s Listing Toolkit can make a significant difference for agents. By leveraging the features and capabilities of this tool, agents can attract motivated sellers, connect with matching buyers, and stand out from their competitors. As the market continues to evolve, it is crucial for agents to adapt and utilize the latest technologies to succeed in their industry.

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