Maximize your investment in AI to power agent productivity in 2024

Key Takeaways:

– AI continues to be a widely covered tech innovation in the real estate market
– Real estate professionals should spend time learning how to leverage AI tools and identify practical applications
– Chatbots can provide instant responses to client inquiries, freeing up agents for more complex tasks
– AI can automate marketing content creation and analysis, increasing effectiveness and efficiency
– AI can streamline social media content development, allowing agents to focus on in-person activities
– Embracing AI innovations can enhance efficiency, deliver exceptional client experiences, and position agents for success
– Lofty is an AI-powered platform designed to optimize the real estate journey and empower agents to build relationships and their business.

inman:

AI continues to be one of the most widely covered tech innovations on the market today and as the fear once associated with AI wanes, an eagerness to lean in and understand how to maximize its potential has emerged.

In 2024, forward-thinking real estate professionals are wise to spend time learning how to better leverage the AI tools they’ve invested in and/or identify opportunities to apply practical applications of AI to alleviate the time-consuming processes bogging agents down. Armed with the right tech tools, real estate professionals are empowered to focus on the essential human elements critical for success in real estate today.  

While it may be overwhelming to consider how to incorporate AI into your tech stack or better maximize your current investments, here are my top three tips on how to leverage AI, help boost agent productivity in the new year and grow a successful business underpinned by innovative technology:

  1. Chatbots deliver sales-ready leads to boost conversion — AI-powered chatbots are becoming increasingly sophisticated, allowing agents the ability to provide instant responses to client inquiries. From handling routine questions to scheduling appointments to assisting in property searches based on client preferences, chatbots free up agents to focus on more complex tasks that require human intuition and expertise. To optimize the chatbot’s interactions, it will be important to regularly review its conversations to coach the AI. In doing so, your chatbot will be better equipped to deliver the high-quality interactions needed to arm agents with sales-ready leads and boost conversion rates.
  2. Automate marketing content and campaign creation — AI has become more efficient over the years with the ability to automate traditionally time-consuming tasks for Realtors. These innovations aim to streamline the analysis of client data and behavior, facilitating the creation of highly targeted, personalized marketing content, including emails, blogs, websites, social media and more. This level of customization not only increases the effectiveness of marketing efforts but ensures that agents are allocating resources efficiently to reach the most relevant audiences.  In addition, by relying on AI to automate processes, workflows and drip campaigns, agents can rest easy knowing their database is being nurtured and mined for new opportunities to fuel the pipeline while they focus on immediate revenue-generating activities.
  3. Streamline social media to create consistency and build brand awareness — Social media continues to be one of the most effective lead gen strategies, and yet the burden of consistent content development plagues already time-strapped agents.  Relying on AI to help generate engaging social content automatically, agents can focus their time and energy on the essential in person activities required to effectively nurture and convert leads.  Investigate whether your AI tools can integrate existing content from your listings, website or blogs into your social feed, schedule posts in advance to ensure consistency and/or deliver lead engagement metrics to fuel customized lead nurturing campaigns.  By automating the development of social content, you are better positioned to help agents effectively build brand awareness and nurture their sphere of influence.

AI is here to stay and has proven to be a game changer in helping agents and brokerages stay competitive.  From automating routine tasks to delivering data-driven insights, AI is reshaping the way real estate agents operate. By embracing these innovations, agents can enhance their efficiency, deliver exceptional client experiences, and position themselves at the forefront of a rapidly evolving industry. The future of real estate is undeniably intertwined with the capabilities of AI, and those who harness its power will lead the way into a new era of success and growth.

Lofty is an AI-powered platform helping real estate professionals increase their productivity and accelerate business growth. To learn more about our award-winning technology designed to optimize every step of the real estate journey, from search to settlement, visit us at lofty.com and see how we’re empowering agents to spend more time building relationships and their business.


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Property Chomp's Take:

AI: Leveraging the Power of Innovation in Real Estate

AI, or artificial intelligence, has been a hot topic in the tech world for some time now. While there was once a fear associated with AI, that fear has largely diminished. Instead, there is now an eagerness to understand how to maximize the potential of AI in various industries, including real estate.

In 2024, real estate professionals who are forward-thinking are wise to spend time learning how to better leverage the AI tools they have invested in. They should also be on the lookout for opportunities to apply practical applications of AI to alleviate time-consuming processes that often bog agents down. By arming themselves with the right tech tools, real estate professionals can focus on the essential human elements critical for success in the industry today.

Here are three tips on how to leverage AI to boost agent productivity and grow a successful real estate business:

1. Chatbots: AI-powered chatbots have become increasingly sophisticated, allowing agents to provide instant responses to client inquiries. These chatbots can handle routine questions, schedule appointments, and even assist in property searches based on client preferences. By leveraging chatbots, agents can free up their time to focus on more complex tasks that require human intuition and expertise. Regularly reviewing the chatbot's conversations and coaching the AI will help optimize its interactions, resulting in high-quality interactions that arm agents with sales-ready leads and boost conversion rates.

2. Automated Marketing Content: AI has become more efficient over the years, making it possible to automate traditionally time-consuming tasks for realtors. These innovations streamline the analysis of client data and behavior, allowing for the creation of highly targeted and personalized marketing content. This includes emails, blogs, websites, social media, and more. This level of customization not only increases the effectiveness of marketing efforts but also ensures that agents allocate resources efficiently to reach the most relevant audiences. By relying on AI to automate processes, workflows, and drip campaigns, agents can rest easy knowing their database is being nurtured and mined for new opportunities to fuel the pipeline. This allows agents to focus on immediate revenue-generating activities.

3. Streamlined Social Media: Social media continues to be one of the most effective lead generation strategies for real estate agents. However, the burden of consistent content development often plagues agents who are already strapped for time. By relying on AI to help generate engaging social content automatically, agents can focus their time and energy on essential in-person activities required to effectively nurture and convert leads. Agents should investigate whether their AI tools can integrate existing content from listings, websites, or blogs into their social feed. They can also schedule posts in advance to ensure consistency and deliver lead engagement metrics to fuel customized lead nurturing campaigns. By automating the development of social content, agents are better positioned to build brand awareness and nurture their sphere of influence.

AI is here to stay and has proven to be a game-changer in helping real estate agents and brokerages stay competitive. From automating routine tasks to delivering data-driven insights, AI is reshaping the way real estate agents operate. By embracing these innovations, agents can enhance their efficiency, deliver exceptional client experiences, and position themselves at the forefront of a rapidly evolving industry. The future of real estate is undeniably intertwined with the capabilities of AI, and those who harness its power will lead the way into a new era of success and growth.

About Lofty:
Lofty is an AI-powered platform designed to help real estate professionals increase their productivity and accelerate business growth. Their award-winning technology optimizes every step of the real estate journey, from search to settlement. To learn more about how Lofty empowers agents to spend more time building relationships and their business, visit lofty.com.

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