Is It Real Or Is It Bella Staging? Tech Review

Key Takeaways:

– Bella Staging is a virtual staging service that offers a high level of realism and quick turn-around time.
– The company uses graphic artists to edit and renovate photos, resulting in customized and high-quality images.
– Bella Staging can handle decluttering, furniture removal, and renovations.
– The company does not rely on pre-rendered furnishings or AI automations.
– Bella Staging requires high-quality images from users to initiate the editing process.
– The company has contributed to $5 billion in sales in 22 countries and has edited over 40,000 photos within 9,000 projects.
– Staging is an expected service in the real estate market, and Bella Staging can help improve the appeal and sale price of a home.
– The company also offers services for commercial interiors, 3D floor plans, and architectural renderings.
– Bella Staging should be considered when a listing is not getting the attention it deserves in the market.

inman:

The final word is that Bella Staging should be on your list when that next listing isn’t getting the attention that market conditions suggest it should.

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Bella Staging is a virtual staging service.

Platforms: Browser
Ideal for: Listing agents at all levels, brokerages and teams

Top selling points:

  • Level of realism
  • Expedient turn-around
  • All custom, no templated designs
  • Furniture removal and renovations
  • Decluttering services

Top concerns:

The status of our sellers market may suggest to some agents that digital upgrades aren’t necessary, a sales hurdle the company, as well as its competitors, may need to overcome.

What you should know

Bella Staging, conceptually, is nothing you haven’t seen before. Users upload high-resolution images with a few instructions regarding what needs to be done, and in about 48 hours, those photos come back looking much better than they did upon being submitted. You get the idea. But what makes this company unique is that it doesn’t rely on a library of prerendered furnishings, design themes or AI automations.

Bella Staging uses actual graphic artists to edit, renovate, de-clutter and basically make your seller’s home look like the best on the block. Most projects are returned in 48 hours and include unlimited revisions. Bella asks, with good reason, for high-quality images from which to initiate its editing process. This shouldn’t be a big ask, but unfortunately, far too many agents still don’t understand the importance of a good kitchen photo.

I’m wrong sometimes. Search and you’ll likely find a few columns of mine critical of the idea of staging in general. I maintain that real estate agents need to be good salespeople and that a seller’s poor judgment in carpet shouldn’t submarine a listing’s appeal to the market.

But consumer trends have overcome that sentiment to the point where staging is an expected service. I know some sellers at certain price points don’t stand for such criticism, but there’s no doubt a median-priced home can be made to look above its price range with some well-placed lampshades and a smarter color palette.

So, here we are.

Bella Staging is as good as I’ve seen in this category, and there’s no doubt its bespoke handling of each project is a big reason for its top-of-category quality. The company demonstrated to me some impressive examples of its ability to declutter what looked to be a hoarder’s masterpiece and make a studs-up renovation look like an “after” photo.

It can take on the most blown-out exterior window views, shoddy slipcovers and errant reflections. The small touches add up, too, including the angle-accurate glares on a marble coffee table or in the frame of a wall hanging.

Know that I’m no interior designer unless you call old snowboards, succulents on hospice and teetering stacks of guidebooks modish, but there’s certainly a good sense of the contemporary in the design schemes of Bella’s artists. And if your seller doesn’t think so, have it edited.

There’s no real tangible user interface or administrative component to Bella Staging, as it merely requires account sign-up and photo submission with a description of what’s needed.

The Canadian company promotes itself as the “Number 1 virtual staging company in North America,” a stat I have to question on its face (based on volume? Google reviews? Industry rating?), but one that I also admit to having a hard time arguing with, should the metric be rooted in realism. I was told the company has contributed to $5 billion in sales in 22 countries and has edited more than 40,000 photos within 9,000 projects.

For what it’s worth to agents who work in other categories, they do commercial interiors, create 3D floor plans, and full exterior and interior architectural renderings.

The final word is that Bella Staging should be on your list when that next listing isn’t getting the attention the market conditions suggest it should. Remember that staged homes do sell for more, and with each new listing enhancement Zillow introduces and billion-dollar ad campaign Homes.com launches, sellers are going to expect more from their agents. Don’t sell them short.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.


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Property Chomp's Take:

In the competitive world of real estate, it's essential to make your listings stand out from the crowd. One way to do this is through virtual staging, and Bella Staging is a company that should be at the top of your list when your next listing needs a boost.

Bella Staging is a virtual staging service that takes your high-resolution images and transforms them into stunning representations of a home. Unlike other staging services that rely on libraries of pre-rendered furnishings and designs, Bella Staging uses actual graphic artists to create custom designs for each project. This level of customization ensures that your seller's home looks like the best on the block.

One of the standout features of Bella Staging is its expedient turnaround time. Most projects are returned within 48 hours and include unlimited revisions. This quick turnaround allows you to make any necessary changes and get your listing back on the market as soon as possible.

Bella Staging also offers furniture removal and renovations, as well as decluttering services. These additional services can help transform a cluttered, outdated space into a modern, inviting home. By removing unnecessary items and making small renovations, Bella Staging can make a listing look more appealing to potential buyers.

While some agents may question the necessity of virtual staging in a seller's market, the reality is that staging has become an expected service in the industry. Buyers are looking for homes that are move-in ready and visually appealing. With Bella Staging, you can make your listing look like a high-end, luxury property, even if it's in a median price range.

Bella Staging has a team of talented graphic artists who excel at creating contemporary design schemes. They pay attention to even the smallest details, such as accurate glares on a coffee table or in the frame of a wall hanging. The result is a realistic, visually stunning representation of a home that will capture the attention of potential buyers.

Using Bella Staging is simple, as there is no complex user interface or administrative component. All you need to do is sign up for an account and submit your high-quality images with a description of what needs to be done. Bella Staging takes care of the rest, leaving you with beautiful, professionally staged photos to showcase your listing.

In conclusion, Bella Staging is a top-of-the-line virtual staging service that should be on every real estate agent's list. With its expedient turnaround time, custom designs, and attention to detail, Bella Staging can transform your listing and make it stand out in a competitive market. Don't miss out on the opportunity to enhance your listings and impress your sellers.

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